Embedded Files
Leigh Winter
For over 20 years I've built brand, content, and messaging for technology companies, most recently as Head of Marketing at a climate-tech startup. Alongside that career I've been doing the work that engages me most: archival storytelling, including a self-directed project that reshaped 25,000+ pages of my college's history into published stories about the people, heart, and humor that bring an institution to life.
This creative portfolio includes samples of both threads. I'm looking for mission-driven work where I can blend these skills to help cultural institutions tell their stories and connect with the communities they serve.
Archival Storytelling
Archival Storytelling
For Williams College's Society of Alumni Bicentennial, I researched 25,000+ pages of the Williams Alumni Review and crafted stories across multiple formats including written features, two video series, and a live webinar journey through 200 years of history. Here are three of my favorites:
In addition, as Co-Chair of the Archival Subcommittee, I helped research and produce a 200-year timeline of the Society of Alumni.
Now I'm bringing these stories to life on Instagram at @williamsfromthearchives.
Marketing & Communications
Marketing & Communications
Brand / Core Narrative
Brand / Core Narrative
A mission manifesto and internal rallying cry driving the ocean robotics company's core narrative.
Brand / Voice & Tone
Brand / Voice & Tone
Core brand deliverable defining the company's voice, tone, and audience strategy.
Thought Leadership
Thought Leadership
Thought-leadership writing that made a complex shift clear; drew 3x its target leads in syndication.
Brand / Website
Brand / Website
The website refresh and messaging foundation I led; still live on the company's site today.
Donor Storytelling
Donor Storytelling
A donor-facing impact report turning student outcomes into a case for support.
Content / Case Study
Content / Case Study
A customer story translating technical results into a clear business outcome.
Campaigns & Launch
Campaigns & Launch
A year-long integrated campaign plan, from messaging and story packages to launch sequencing.
Brand / Messaging
Brand / Messaging
A messaging guide giving a global team one consistent way to talk about the brand.
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